A digital homage to folklore

“A Digital Homage to Folklore” is a tribute to mid‑20th‑century Ukrainian naïve art, viewed as a manifestation of collective subconscious, a deep love for nature, and a refined decorative sensibility rooted in folk culture.

Using neural networks and our design perspective, we created a series of images filtered through the prism of personal perception, where our products take center stage. These visual interpretations, inspired by naïve motifs, become the foundation of a new visual language, in which flowers and animals, lines and symbols evolve into more than mere decoration, they become emblems of spiritual strength and profound connection to the earth. Our inspiration comes not from specific works, but from a shared worldview where fantasy and reality intertwine.

We chose August for the series launch, the month when summer reaches its fullest maturity. It is a moment of inner calm, return to roots, profound silence, and completeness. The air is rich with honey, dust, and fragrant herbs. A time when one wishes to preserve warmth and color as memories, surrounding oneself with images that soothe, inspire, and protect. That is why a garden lives within our visuals, real and imaginary, personal and folk. We believe that decoration is not mere aesthetics, but a form of care and love. It is in decorative expression that the power of folklore, passed down through generations, lives on.

2025